Top 5 Club Release Best Practice

1. Customize the email templates.

Utilize your account to its fullest potential by ensuring all automated correspondence echos your brand's unique voice. Underutilized by many, this feature is a game-changer in maintaining your business's character. Learn more.

2. Strategize early

Start planning for your next club release at least three weeks in advance.

• Week 1: Check inventory levels and packaging materials
  Ensure you have the product and materials on hand to have a successful and seamless club release.
• Week 2: Manage address and payment changes
  Send all club members the profile update email to make sure they all have the most up to date delivery address and payment information.
• Week 3: Final checks and payment processing
  Review all preparations, make any necessary edits, then process payments.
• Constantly include the date the club release will be processed.

3. Process payments on a Friday and send out orders on Tuesday

Members often don't respond to communications until a transaction is processed. If you process payments on a Friday, this gives the club manager time to address any last-minute updates.

4. Proactively track shipments

Keep an eye o.n deliveries via the "All Orders" page. Connect with customers before a package return is initiated to ensure a high level of successful deliveries

5. Follow up with marketing

After running a successful release, keep in contact with the customers by sending out a marketing email about the items included in the release, a guided tasting, pairings/recipes, or any events and news you have to share. Add in a call to action to entice re-orders.