Mailchimp Abandoned Cart Journey

Abandoned cart emails remind customers about items they left in their shopping cart. These email can include:

• A reminder of the items left behind
• Customer reviews or testimonials to build trust
• A limited time discount to encourage completion of the purchase

Create Abandoned Cart Journey

1. Log into Mailchimp
2. Click Automations > Customer Journeys
3. Click Create Journey
4. Click Build from Scratch
5. Name your journey (i.e Abandoned Cart Journey)
6. Click Choose a starting point
7. Click Abandons cart
8. Select Vinoshipper from Store name dropdown
9. Set Abandoned Cart Wait Time (1 hour is recommended)
10. Click Save Starting Point
11. Click + > Add a journey step
12. Click Send email
13. Edit your To & From information
14. Write a catchy subject line (i.e. Your cart expires soon)
15. Fill in a preview text
16. Edit your schedule (Every day as soon as possible is recommended)
17. Click Edit Email Content
18. Create your email content (it is recommended to save as a template for future use)
19. Click Save and Return to Journey
20. Click Turn on journey

Check out our Mailchimp Crush Course Video below. Skip ahead to 17:35 for visual instructions on the Abandoned Cart Journey.