Klaviyo integration guide

On this page

• Understanding the Klaviyo integration
• Vinoshipper data that flows into Klaviyo
• Checkout event tracking
• Connecting to Vinoshipper

Vinoshipper integrates with Klaviyo to enable email and SMS marketing automation. Klaviyo is a marketing automation platform that creates campaigns based on customer behavior and purchase history.

Klaviyo is designed for e-commerce businesses and uses customer behavior data to automate marketing messages across email and SMS channels.

Understanding the Klaviyo integration

When you connect your Vinoshipper and Klaviyo accounts, customer and order data is automatically sent to Klaviyo. This includes customer information, purchase history, and order events.

The integration works best when all sales flow through Vinoshipper, providing complete customer data for marketing campaigns.

Vinoshipper data that flows into Klaviyo

Customer information

• Name, email, phone number
• Address and location data
• Date of birth
• Club memberships (current and past)
• Marketing preferences and consent status
• Purchase history
  
  

Product information

• Product name, description, and pricing
• Product images and URLs
• Inventory status
• SKU and product categorization
  
  

Behavioral events

• Started checkout (when customers begin purchasing)
• Completed orders with full product details
• Individual product purchases within orders
  
  

Additional data

• Wholesale customer classification
• Stored credit card presence indicator
  
  

Checkout event tracking

Klaviyo automatically tracks key customer interactions from Vinoshipper:

• Started checkout: When customers begin the purchase process
• Completed orders: Full order details including products and values
• Product-specific purchases: Individual product purchases for targeted follow-up

Event limitations

The current integration focuses on purchase-related events. It does not track website browsing behavior, email engagement, or other on-site activities beyond the checkout process.

Connecting to Vinoshipper

The Klaviyo integration enables automated marketing based on customer purchase behavior.

The integration process includes:

• Secure connection between your Vinoshipper and Klaviyo accounts
• Automatic customer profile creation and updates
• Real-time event tracking for purchase behavior
• Bulk synchronization of historical customer, product, and order data

The integration provides customer and order data to support automated marketing campaigns in Klaviyo.